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Special Activities

7th Finca


Sustainable Filmmaking

Key Experiences and Powerful Tools for an Industry in the Process of Reinvention

Friday, July 14

Module 1: 11 AM – 1 PM | Module 2: 3 – 5 PM
Goethe-Institut Library – Avenida Corrientes 319, Ciudad de Buenos Aires.

Limited capacity. Free-of-charge, registration required
Participate in this in-person workshop with Birgit Heidsiek, Paloma Andrés Urrutia, Florencia Nates, Fabiana Bepres and Florencia Santucho.

In Latin America, the juxtaposition of social complexities, the climate crisis and the quest for sustainability presents a challenging scenario —albeit one full of opportunities to effect change. Given the significant environmental footprint of the film industry, sustainability becomes a pressing need to protect our environment and ensure a livable future. This international workshop is aimed at film industry professionals and students interested in learning about the main challenges and opportunities in terms of environmental impact and sustainability in the industry. It is a space for meeting and reflection that is divided into two modules. The first, a panel with three national and international specialists who address the sustainable approach in different areas, such as festivals, production companies and large streaming platforms, and content developers. The second, an international workshop led by ecomanagement specialists who will share specific and accessible tools to reduce environmental impact for small and medium scale shootings.

Florencia Santucho (Ecomanager, Director of the International Environmental Film Festival)

Birgit Heidsiek (Green consultant, Green Visions Potsdam Festival, Germany)
Paloma Andrés Urrutia (Green consultant, Mrs. Greenfilm, Spain)
Florencia Nates (Eco Manager, Sustentabilidad IMD)
Fabiana Bepres

Birgit Heidsiek

Birgit is a political scientist. She is founder of the European Center for Sustainable Media. Since 2013, she has reported on green methods in film and media. Her magazine, Green Film Shooting, and reports offer an overview of sustainable activities in the European industry. Author of the Green Film Handbook; she is a consultant on green initiatives in film festivals and film projects.

Florencia Nate

Florencia holds a BA in Social Communications, specializing in Environmental and Sustainable Development. She also oversees the Sustainable Audiovisual Production area  for Cucuza Audiovisuales. Additionally, she serves as the Argentine ambassador at The Creative Industries Pact for Sustainable Action. She has been a jury member for film festivals such as PEFF and FINCA, and an Eco Manager for local and international productions.

Paloma Andrés Urrutia 

Paloma is an expert in international cooperation, corporate responsibility and sustainable development. With 20 years of experience, she specializes in partnerships for development and innovation projects. She works to reduce the negative impacts of the audiovisual sector through Fiction Changing the World, an initiative to disseminate the 2030 Agenda, and Mrs. Greenfilm, a green consultant for the audiovisual sector.

Fabiana Bepres

Kolla Guaraní audiovisual producer, fabiana is committed to sustainable and pluricultural audiovisual production in the region. An Indigenous activist, an advocate for pluricultural and intercultural integration, gender parity, respect for the pachamama and for the collaboration with local communities. She has worked in several audiovisual productions, among them, Martín Turnes’s El agrónomo and Fernando Romanazzo’s Jujuy originario y metalero.

Florencia Santucho 

Born in Torino, Italy, Florencia moved to Buenos Aires after a stint in TV in Rome. Her family is originally from Argentina and had to flee the country during the last civil-military dictatorship. She studied Film at the Avellaneda Film School in Buenos Aires. She is a filmmaker, a cultural manager, producer and director at film festivals such as the International Human Rights Film Festival, FINCA, and FINCADH. She specializes in environmental impact reduction and has worked as a Green Manager since 2021.


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