The current situation of our globalized world demands for us to change the ways in which we produce goods and services in every sector. Audiovisual production is no exception to this. We can’t avoid the transformation of the different ways to produce audiovisual works in all possible formats and every professional involved is crucial to minimize its negative impact on society and the planet.
The purpose of this activity is to develop an action plan that can be implemented as strategic framework for audiovisual activity in Argentina to incorporate sustainability criteria as a base for such a necessary transformation. Relying on the insights of different professionals from the Argentine audiovisual industry (representing society and the private and public sector) and after a careful analysis of the current situation of our country, we will produce a realistic plan, taylored to address and highlight the urgent actions needed for our country’s audiovisual industry to care for the planet and people without neglecting its profitability.
This semi-structured activity, moderated by Paloma Andrés Urrutia will focus on finding answers to the following questions through dialog and the participation of several organizations:
- Argentina’s case: where do we stand today? – An analysis of the country’s current sustainable production.
- Who are we? – Mapping different representatives of the audiovisual situation and their ability to be agents of change.
- What are our shared goals? – Interactive definition of the global goals for the industry’s transformation.
- Where do we start? – Selecting the necessary first steps of the transformation process.
Organized by: International Environmental Film Festival – FINCA, Fiction Changing World – FCW and Cultural Center of Spain in Buenos Aires – CCEBA.
Paloma Andrés Urrutia
She has a degree in Psychology (Universidad Pontificia de Comillas de Madrid) and she specialized in interactive processes and organizations’ behavior. She is an expert in International Cooperation Projects Planning and Management (UNED and the Organization of Ibero-American States). She has an international master’s degree in Sustainable Development and Corporate Responsibility (EOI Business School, Madrid, Spain).
Paloma is an expert in multisector alliances, a facilitator and a partner of the Partnership Brokers Association. She specializes in associative and interactive processes design and management, community training and involvement workshops,integration of social variables to sustainable development projects, group motivation and stakeholders engagement processes.
She is the founder of projects as diverse as a hotel in Nicaragua, and NGO, a Nicaragua-based comprehensive development center for people with disabilities living in extreme poverty and the President of the Funciona Foundation.
Paloma also founded the first audiovisual production company specialized in sustainable development in Spain, Fiction Changing the World, and she is behind the Dante Movement for the visibilization of the 2030 Agenda by means of massive-consumption fiction projects. Along with several audiovisual sector organizations, she is the founder of the Spanish Alliance for Sustainable Audiovisual Production.